Sony BRAVIA XBR7-Series LCD HDTVs leverage our HD expertise to deliver Full HD 1080p resolution and stunning picture performance. A BRAVIA Engine EX fully digital video processor helps reduce noise, sharpen image detail, and improve color accuracy, while Motionflow 120Hz technology enhances motion to deliver a smoother and clearer looking picture. An Advanced Contrast Enhancer (ACE) circuit dynamically adjusts contrast, producing deeper blacks in dark scenes while preserving shadow detail, and Live Color Creation technology works in concert with a special WCG-CCFL backlight to further refine colors and deliver a more realistic picture. In addition, DMeX functionality3 lets you expand your HDTV’s capabilities when you attach optional BRAVIA Link modules (sold separately).
16:9 Full HD 1080p Resolution Panel (1920x1080)Motionflow 120Hz technology delivers natural motion )BRAVIA Engine EX fully digital video processorAdvanced Contrast Enhancer circuit (ACE)x.v.Color technologySony Bravia XBR KDL-40XBR7 40-Inch 1080p 120Hz LCD HDTV 4.5 out of 5 based on 59 ratings. 175 user reviews
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